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Master's Programme in Growth Through Innovation and International Marketing 60 ECTS
Many firms today are operating in international markets or are dependent upon what happens outside their national borders. This is a consequence of a present third wave of internationalization of firms, which has been caused by the strong growth within the expanded EU, in Asia and the U.S.A. Knowledge about innovative business development and international marketing is therefore critical for a successful professional career. This programme gives a broad and deep competence in these areas and about leading international business activities or a good preparation for international work in general. The programme is concentrated to how to make firms grow in global markets through innovation by renewing established businesses and by creating new businesses. It is also focused on international business strategy and relationship marketing in the emerging growth markets of Eastern Europe and Asia, inclusive of strategies for growth and how to lead and manage business in such international markets. It is also taken up firm cooperation among small and medium-sized companies through forming clusters, and strategic growth platforms.
The programme starts with the course “Know-Who Based Entrepreneurship”, 15 ECTS, which takes up the dynamic aspect of international business: how to become more successful by changing on-going businesses and by creating new businesses. Key words are innovation, creativity, entrepreneurship, networking and know-who management. The following course “International Business Strategy in Emerging Country Markets”, 15 ECTS, builds directly on the previous course. It is about current business opportunities and problems in international marketing, especially in the growth markets of Eastern Europe and Asia, being focused on relationship marketing in emerging markets. The first course of the spring semester deals with “Marketing Strategies for International Growth”, 7,5 ECTS. This course aims at enhancing your management potential in developing marketing strategies. The second course of the spring semester “International Marketing of Small and Medium Sized Firms”, 7,5 ECTS, focuses on the internationalisation of small and medium sized companies (SMEs). It provides the student with a toolbox for how to build and use cooperation between SMEs and other organisations in specific places to create competitiveness in the international market place. The programme ends with the course “Master Thesis and Research Methodology”, 15/30 ECTS, where the student can specialize further within the growth through innovation and international marketing field by doing a thesis. The methodology part of this course starts already at the beginning of the spring semester in order to stimulate students to get started with their thesis as soon as possible.
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Student Perspective
The masters’ programme in Growth Through Innovation and International Marketing has really been great both from an academic and social point of view.
To attend a programme where the majority of the students come from several different countries, USA, China, France, Italy, Canada, Cameroon, Russia, Sweden etc, really gives the educational environment an unique cross-cultural and international touch.
The international focus has really given us a competitive advantage when it comes to understanding globalization and international business.
The very practical orientation of the education is something that we find as off great importance. So far we have conducted case studies for Tetra-Pak, Electrolux and Volvo. The close collaboration with the business life has really enhanced our knowledge and practical skills in analyzing and formulating business strategies for multinational corporations. Furthermore, the strategy to focus on emerging country markets such as China, Russia and India makes the agenda even more relevant for today’s global business infrastructure.
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The spring semester consist of thesis writing where most of the students are given the chance to make international field studies for MNC. This is a great opportunity to learn more about business activities taken place on an international basis as well as enabling the students to create a personal network in companies and organizations for the future. I and another student were given the opportunity to write a master thesis for Volvo Construction Equipment. We got the chance to visit South Korea for two weeks, a field study that gave us the opportunity to conduct a close study of the company and the global environment they compete in.
Henrik Florby, Sweden
Growth Through Innovation and International Marketing '08
More Student Perspectives» |
In addition to the fact that most teaching material in terms of cases, articles and books, is based on the research of the professors, another unique feature is the strong practice-orientation through intimate collaboration with the business world. This allows for talented students to write their final master thesis in cooperation with one of our partners, such as, Volvo Construction Equipment, Bang & Olufsen, BMW, Porsche, SCA, Stora-Enso and Telia-Sonera. These master thesis projects offer unique access and exposure to real business issues in the immediate context of global champions of innovation. Other students use our programme to create, enrich and implement their own business idea in the context and atmosphere of true entrepreneurship.
Moreover, the rich mix of international students creates a dynamic and cross-cultural learning environment, where students learn a lot from each other through the sharing of experiences.
Our strong focus on casework in teams enriches the leadership and teambuilding skills of our students, while making the whole programme a more exciting and learning experience for all parties involved.
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Contact: Terese Johansson
Admission requirements:
Particular eligibility for the programme is a Bachelor Degree in Business Administration, i.e. 180 ECTS with at least 90 ECTS Business Administration including a 15 ECTS worth independent thesis work and a minimum of 22,5 ECTS Marketing.
Applicants from abroad must comply with the general requirements and regulations for higher education in Sweden. They must also have the required proficiency in the English language corresponding to at least the following levels: TOEFL: 550/213 p; IELTS: score 6.0; (not lower than 5.0); MELAB: score 90 p; ”Cambridge EFL examination”: grade A or B.
Start: 2009, week 36
Selection: Based on academic merits, the English proficience test and working experience.
Degree: Degree of Master of Science(one year) with a major in Business Administration or Degree of Master of Science (one year) with a major in Business Administration and Economics.
Registration code:
HK-24805 |
Curriculum in brief
Know-Who Based Entrepreneurship
Associate Prof. Sigvald Harryson
PhD. Sandra Kliknaite
PhD. Rafel Dudkowski
15 ECTS
International Business Strategy in Emerging Country Markets
Prof. Hans Jansson
Dr. Joachim Timlon
Dr. Martin Johansson
15 ECTS
Marketing Strategies for International Growth
Dr. Joachim Timlon
PhD. Mikael Hilmersson
7,5 ECTS
International Marketing of Small and Medium Sized Firms
Prof. Hans Jansson
Dr. Joachim Timlon
PhD. Mikael Hilmersson
PhD. Susanne Sandberg
7,5 ECTS
Master Thesis and Research Methodology
Prof. Hans Jansson
15/30 ECTS
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Pedagogic approach
The pedagogic approach in the Programme is different from traditional education. We assume that master students are adult individuals with a capacity for profound and critical analytic reasoning, individually as well as in teams. We also assume that the master students are self-motivated as they intend to develop there learning capacities for business carrier opportunities. We therefore treat master students as future-to-be-managers.
The teaching is conducted in interactive sessions rather than one-way communication lectures. The sessions aim at enhancing your managerial potential and analytical skills. The focus is on the learning process through interactive dialogue between students and teacher rather than just the knowledge content. Describing, analyzing, recommending is the key inference in developing your analytical capacity.
The sessions are task- and group oriented. The management challenges you are asked to handle are real-life examples from our sponsorship company, which aim to broaden your business perspective and competence. The companies are some of the most advanced exporters in our local county of Småland with the globe as their market. Their active participation in the programme renders the case studies a ‘live’ dimension.
With a clear and challenging task developed in a session, the master students then go to the premises of the sponsorship companies to collect relevant information in order to solve the task.
There is a strong link between theory and practice. The leading teachers base their teaching on books which they have written themselves. You will be introduced to advanced concepts, frameworks, and techniques of which the teachers have profound knowledge and self-experience.
The analyzed task is presented orally as well as in writing. The evaluating criteria are transparent to the master students and feedback is received systematically. Also the content of the courses as well as the teacher are evaluated.
Hans Jansson, Professor of International Marketing
Head of programme |
