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The mix of cultures gives a unique opportunity to prepare you for an international business career. Adoption to cultures is very important for anyone in any company since the world gets increasingly more globalized. This programme and the encouraging environment, are significantly improving your abilities in entrepreneurship and marketing. The programme excels in combining academic studies with pragmatic connections to companies.”
Dr. Hans Jansson
Professor of International Marketing
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“For those who wish to participate successfully in a challenging economic development, it is necessary to acquire a multi faceted competence and a vital ability to act over and beyond national and cultural boundaries. Challenging opportunities within Europe and elsewhere are accessible to professionally qualified people. To cope with the challenge, a successful education must therefore proceed from a wide frame of reference and be driven by globally thinking and acting professionals and scholars”.
Dr, Philippe Daudi
Professor, BBS |
